HOW MARCEL HIRSCHER EXPERIENCED 'TSCHOFI'S' TOUR VICTORY AND WHAT DRIVES THE SUCCESS OF 'TSCHOFENIG AIRLINES'

The fact that they respectfully call him "Tschofenig Airlines" points to an element that gives him both wings and lift: the aerodynamics. As an AUGMENT athlete with VAN DEER-Red Bull Sports, Daniel Tschofenig also benefits from the competitive insights of Marcel Hirscher.

"An ACL injury isn't just a setback: during rehab, I have time to watch our athletes on TV — cheering for Tschofi during the Four Hills Tournament was definitely a highlight. The way he claimed the tournament victory was inspiring. Characters like him are a great asset to ski sports, our company, and the team."

As an owner of VAN DEER-Red Bull Sports, Marcel Hirscher is not only emotionally invested in alpine ski racers like Henrik Kristoffersen, Timon Haugan, and others but also in their Nordic counterparts in ski jumping and Nordic combined. These athletes, too, benefit from the innovative technology of AUGMENT, another brand under the company's umbrella.

In fact, Daniel Tschofenig’s Four Hills victory also symbolizes the performance philosophy of VAN DEER-Red Bull Sports: “The core principle for us has always been, and will continue to be, to foster individual expertise while also making that expertise interdisciplinary and usable for collective success,” explains Marcel Hirscher. His paradigm runs through every aspect of the company, prioritizing cooperation over competition at crucial points — and constantly seeking innovative connections.

Our core discipline is knowledge transfer — and now that’s increasingly reflected in results, which makes me extremely happy for the athletes and the team.

The fact that Marcel Hirscher’s innate drive for research and innovation consistently translates into processes and products is operationally overseen by Toni Giger, COO of VAN DEER-Red Bull Sports. “Of course, the AUGMENT ski material that Daniel Tschofenig used to win the Four Hills Tournament and now leads the World Cup with contains Marcel Hirscher’s competition intelligence. That’s because we don’t think of innovation and development in silos, but fundamentally in a connected way — between our two brands, VAN DEER-Red Bull Sports and AUGMENT, between alpine and Nordic skiing, and especially between elite sports and our consumer community. It’s all about this transfer of knowledge, and the speed with which we’re driving it forward. This is what positively sets us apart as a young and relatively small company.”

This positive spirit is something that resonates with the athletes, as Daniel Tschofenig confirms:

 “The key to success goes far beyond individual skills. The right equipment, the support of dedicated partners like AUGMENT, and an optimal training environment create the foundation for achieving high performance. It is this holistic approach that not only enables athletes to pursue their goals but also helps them maintain joy and motivation in their sport. When all elements work in harmony, every athlete can unlock their full potential and reach new heights on their path to success.”

And it works both ways! For those in charge at VAN DEER-Red Bull Sports, athletic potential is a key criterion when selecting athletes, but it’s not the only one. Character and charisma also matter — and “Tschofi” brings both to the table.

 “With Daniel, you can clearly see the emergence of a new generation of athletes. He’s just 22 years old, combining an open, friendly demeanor with a mature professionalism as an athlete. That’s exactly what defines this new quality we’re seeing in both alpine and Nordic skiing.” says Toni Giger.

“I’m taking the momentum of the Four Hills victory into the next World Cup stages in Zakopane, Oberstdorf, and Willingen, and I’m really looking forward to the upcoming competitions,” says the new high-flyer of the ski jumping world, Daniel Tschofenig. Given his current form and the success-oriented mentality inspired by Marcel Hirscher within the VAN DEER-Red Bull Sports team, it’s almost a given that his AUGMENT wings will help “Tschofenig Airlines” soar to new heights once again.