Marcel Hirscher is known as one of the most successful ski racers ever. But he’s also regarded as ‘the greatest alpine skier of our time’ and rightly so because limiting his skiing to gates and racecourses simply wouldn’t do him justice. He’s an incredibly complete skier, ripping it on the hardest of hardpack as well as in the deepest of powder, and anything in between. Lately, he has been doing a lot of big mountain skiing, including his much acclaimed ‘lap of honor’ at the 2021 Freeride World Tour in Fieberbrunn. While in the white room, his brain is constantly buzzing, so it comes as no surprise that Marcel has created his own line of freeride skis. Designed to forge through whatever the mountain throws at you, these skis are your ticket to ride on deep storm days or whenever you feel like exploring far-out zones. They come in different widths and are versatile enough to handle anything from pillows stacked with fresh powder, to crud and groomers, so you can have a sick day, no matter the terrain or conditions.


Our skis are developed, built, tested, and tuned with the same know-how, meticulousness and obsessive drive for perfection that helped Marcel Hirscher become who he is today: the greatest alpine skier of our time.